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awareness, expanding sales channels.Although sporting goods company in China with only 440 30 NBA players have endorsement contracts, but their contracts and top-level athletes are conspicuous. Last spring, after Li Ning set up retail stores in Oregon, became the first sporting goods manufacturer in China opened a retail store in the   new balance 373 uk   United States. In February this year, Pico (Pico store) that sales strategy in the United States. The firm was founded 22 years ago, in Italy and the Philippines have branch offices into the United States market has always been their dream.

It is estimated that the players and the companies ' contract values ranging from millions of millions of Yuan. In addition, Chinese manufacturers are also sold through customization and sneakers to attract players. Players will share part of the sales, the huge Chinese market will give them a steady stream of additional income. It is said that there are 300 million people playing basketball in China, a figure almost equal to the United States population.

United States, a sports marketing research firm Whitehead executives predicted that sneaker manufacturers in China have the financial resources to pay United States company marketing and advertising budget cuts in contracts that were unwilling or unable to provide new balance 576 uk  . Therefore, potential earnings upgrade also let a lot of players would be happy to sign with Chinese companies. Once their shoes there are celebrity endorsements, the Chinese company's brand strength and faith (and store) goodwill can be strengthened, resulting in both domestic opportunities and create international business opportunities.